The Lunar New Year (Tet) holiday is over and Vietnamese consumers are ready to shop! For online sellers, now is the perfect time to boost sales after the celebration lull. Don't miss out on this sales surge - take action with these 5 proven tips to maximize revenue on e-commerce platforms.
Keep Products in Stock
Running out of your hottest selling items can kill sales momentum. Review inventory levels and restock popular products to meet post holiday demand. Ask suppliers to prioritize your orders so you don't lose sales.
It's better to have excess inventory than empty shelves! Closely monitor and forecast demand for fast selling items. Place larger, more frequent orders with suppliers to prevent stockouts.
Roll Out Promotions and Discounts
Holiday promotions may have ended, but buyers are still looking for deals. Roll out new promotions, discounts and coupon codes to spur post holiday purchases.
Highlight time limited offers like flash sales or daily discounts to create urgency. Popular Tactics include Buy 1 Get 1 free, free shipping over a minimum order, and discounts for buying multiple quantity.
Engage With Customers on Social Media
Many buyers took a break from shopping over Tet. Re-engage them through social media like Facebook groups and fan pages. Post frequently with appealing visual content, promotions, new arrivals, and more.
Respond quickly to comments and questions - this builds relationships with potential buyers. Offer exclusive social media only promotions to incentivize purchases.
Improve Listings for Better Discoverability
With shoppers actively browsing again, ensure your listings stand out. Update titles, descriptions and images so products appear more attractive and searchable. Highlight key features and benefits clearly.
Optimize listings for SEO by including relevant keywords buyers search for. Run promotions to increase engagement metrics like views, adds to cart and purchases. This boosts search ranking on the platform.
Retarget Shoppers with Ads and Emails
Many shoppers research products before the holidays but don't purchase immediately. Retarget these high intent users through platform ads and email marketing.
Create custom audiences of buyers who recently viewed or added your items to cart. Display relevant ads to nudge them to complete the purchase. Send email reminders on recently viewed items and win back abandoned carts.
The Lunar New Year rush presents a huge sales opportunity. Take action before competitors capture market share. Implementing these 5 tips will set your store up for success after the Tet holiday! Let us know which tactics worked best for maximizing your e-commerce revenues.
At Ecomax, our e-commerce experts can help develop the right post holiday sales strategy for your business. Contact us today to boost sales on Vietnam's top marketplaces!