The Tet holiday in Vietnam is a time for family, friends, relaxation, and celebration. But it also means nearly 2 weeks with limited selling opportunities on e-commerce platforms like Shopee, Lazada and TikTok Shop.
As a seller, what can you do to make up for lost sales and attract new buyers when business resumes after Tet?
Here are 7 proven tactics to fire up your e-commerce sales, reach new customers, and maximize opportunities in the post-Tet period.
1. Run a Post-Tet Sale or Promotion
A sale or promotion is an easy way to create excitement and drive traffic when business resumes after Tet. Consider offering:
- Storewide discounts - Offer 10-20% off storewide or on select categories to attract new customers.
- Flash sales - Offer limited time extra discounts to encourage quick purchases.
- Bundled deals - Offer multiple products together at a bundled price.
- Free shipping - Offer free shipping with minimum purchase to lower purchase barriers.
- Gift with purchase - Add a small free gift to incentivize purchases.
Promote your post-Tet sale through social media, email marketing, influencers and on your store.
2. Refresh Your Product Catalog
Update your catalog by adding new products and removing out-of-stock items. New arrivals create excitement and give customers a reason to revisit your store.
Prioritize adding products related to post-Tet needs like:
- Fashion and accessories.
- Home goods.
- Health and beauty.
- Snacks and beverages.
Freshen up product images and descriptions too. Great content keeps customers engaged.
3. Review Your Pricing Strategy
Use data from sales reports to identify bestselling items and potential opportunities to adjust pricing.
- Discount lagging products - Price reductions can boost interest in slower moving items.
- Increase prices selectively - Raise prices on hot sellers and in-demand goods.
- Offer tiered pricing - Provide good-better-best options at different price points.
Smart pricing strategies help you maximize profits.
4. Step Up Your Marketing Game
Increase marketing efforts to raise brand awareness and drive traffic from new customer segments.
- Run sponsored ads on Facebook, Google and other platforms.
- Promote on social media daily.
- Offer exclusives to email and SMS subscribers.
- Advertise on forums related to your products.
- Distribute flyers or coupons to help offline shoppers make the move online.
5. Target Marketing to Different Customer Groups
Tailor marketing to connect with different demographics and buyer personas.
For example:
- Promote office and work wear to professionals returning after Tet.
- Market healthy snacks and beauty items to women with New Year resolutions.
- Feature toys and games for parents looking to keep kids engaged.
- Offer household essentials and appliances for newlyweds settling into their home.
6. Focus on Retention and Loyalty
It costs more to attract new customers than retain existing ones. Use retention strategies like:
- Loyalty programs - Offer points, discounts or gifts for repeat purchases.
- Personalized recommendations - Suggest products based on past purchases.
- VIP status - Make loyal shoppers feel special with exclusives and rewards.
Providing an exceptional post-purchase experience also boosts retention. Follow up with thank you emails and consider including small gifts with purchases.
7. Analyze Data and Keep Testing
Continue to analyze sales data, bestsellers, conversion rates, and more. Use insights to refine your product mix, pricing, promotions and catalog.
Keep testing new tactics and marketing messages. Agile sellers who track performance and keep optimizing have the best chance of sales success after Tet.
Gear Up for Post-Tet Selling on Vietnam E-Commerce Marketplaces
The weeks after Tet offer a valuable revenue recovery and growth opportunity for e-commerce sellers in Vietnam.
Now is the time to start planning campaigns and inventory to make the most of increased consumer spending power and demand post-Tet.
Ecomax can help you maximize this selling window and achieve sustainable success on Shopee, Lazada and TikTok Shop.
Get in touch today to learn how our data-driven e-commerce management services can unlock greater sales and profits for your business before, during, and after Tet.