Hello friends! Are you looking to sell traditional Vietnamese Ao Dai outfits on marketplaces like Shopee or Lazada? As an e-commerce agency, we at Ecomax want to share 3 powerful but easy ways to boost your Ao Dai sales online.
Selling traditional outfits like Ao Dai can be challenging because they are usually more expensive and customers can't try them on. But don't worry, we have tips to grow your business and sell more Ao Dai outfits through online marketplaces!
1. Set up an eye-catching store
The first step is to make your store visually appealing to Ao Dai shoppers. Your store acts like a physical shopfront, so you want to decorate it nicely to attract customers.
Here are some quick tips:
Use high-quality photos of real models wearing your Ao Dai outfits. Show the full outfit and close-ups of beautiful details like embroidery.
Style your product photos in a consistent theme or color scheme. This makes your store look cohesive.
Write easy-to-read product titles like "Handmade Ao Dai with Floral Embroidery in Sky Blue".
Add shop sections like "Best Sellers", "New Arrivals", or "Sets Under $100" to showcase products.
A beautiful online store entices shoppers to browse your Ao Dai selection and makes a great first impression!
2. Provide detailed product information
The key to selling traditional outfits online is providing enough details so customers can buy confidently without trying on.
For each Ao Dai outfit, make sure to include:
Fabric content like 100% silk, cotton, etc. This indicates quality.
Sizing chart with detailed measurements. List the length, chest, waist, hip, and sleeve measurements.
Exact colors like sky blue or rose pink. Color accuracy reduces returns.
Matching pieces like camisoles or pants that come in the set.
Production information like handmade in Vietnam. This shows authenticity.
fabric care instructions for washing and ironing the delicate fabrics.
Giving buyers ample details minimizes guessing and reassures them the Ao Dai will fit nicely. This boosts conversion rates!
3. Offer strong customer service
Finally, provide stellar customer service to create happy repeat buyers. Communicate clearly and quickly when shoppers have questions.
Some examples of great service for Ao Dai sales:
Answer questions within 1-2 hours since fittings are so important. This builds trust.
Allow custom sizing for only a small fee to get the perfect measurements.
Accept returns within 7 days and provide fast refunds if sizing is way off.
Follow up after delivery to ensure the outfit fits nicely and offer alterations.
Share styling tips and recommend camisoles, pants, shawls to complete the look.
When you wow customers with caring service, they will excitedly buy from your Ao Dai shop again!
More tips to grow your Ao Dai sales
Those 3 methods are powerful basics, but let’s dive into more tips to take your Ao Dai business up a notch. We want to see your shop thrive!
1. Spotlight customer reviews
Happy customers are your best salespeople! When buyers leave nice reviews, showcase them proudly at the top of product pages.
This shows new shoppers that real people love your Ao Dai outfits. It’s especially reassuring for traditional items they can’t try first.
Make it easy for satisfied customers to leave 5-star reviews after delivery. Sellers with over 50 good ratings appear more trustworthy.
2. Share styling inspiration
Many buyers aren’t sure how to style the Ao Dai for modern wear. Help them out by showing full outfit inspiration on social media and your store.
Post photos of models wearing your Ao Dai to work, dinner dates, picnics etc. Show different pants, shoes, jackets and accessories to pair it with.
Giving this styling inspiration makes shoppers excited to create outfits with your Ao Dai pieces!
3. Offer bundles and discounts
Make it easy for customers to buy multiple Ao Dai items by bundling sets at a discounted price.
Some examples are:
- Ao Dai + pants + shawl set
- 2 Ao Dai tops with different bottoms
- Student combo deal with 1 Ao Dai and 1 casual top
You can offer 10-15% off versus buying separately. Shoppers love a bargain, so bundles incentivize them to buy more!
4. Advertise on social media
Finally, promote your shop and new arrivals on social media platforms where your target Ao Dai buyers hang out.
Great platforms include:
- Facebook groups for Vietnamese women, brides, fashion
- Instagram and Pinterest for visual discovery
- TikTok for short style videos using hashtag challenges
Pay a few dollars per day to boost your best social posts and get them in front of buyers actively looking for Ao Dai outfit inspiration!
You got this!
There you have it - 3 key strategies and extra tips to sell boatloads of gorgeous Ao Dai on online marketplaces!
I know you have the perfect traditional pieces that just need a marketplace boost. So take action on these tips and watch your sales grow.
At Ecomax, we specialize in helping Vietnamese sellers succeed on digital platforms. Contact us anytime for personalized e-commerce advice for your business!
We believe in you and can't wait to see your Ao Dai shop thrive. Keep being amazing!