Shopee is one of the largest e-commerce platforms in Vietnam, attracting millions of buyers and sellers daily. However, not everyone succeeds in doing business on Shopee. Many newcomers often make basic mistakes that lead to unsatisfactory business results.
This article will point out the 5 most common mistakes when selling on Shopee and how to fix them, helping you sell more effectively.
1. Poor Quality, Unprofessional Product Images
Mistake: Many sellers use blurry, poorly lit images, with poor composition, or even images taken from other shops. This makes the product less attractive and fails to make a good impression on buyers.
How to fix:
- Invest in professional product photography: Clear, bright images, suitable backgrounds, and diverse angles will attract customers' attention.
- Use photo editing tools: Remove flaws, highlight the product, add banners, and create eye-catching product introduction videos.
- Refer to large shops' photography methods: Learn how they arrange lighting, shooting angles, and concepts to apply to your products.
2. Sparse, Inadequate Product Descriptions
Mistake: Product descriptions are simply the product name and basic information, without highlighting the product's advantages and benefits.
How to fix:
- Provide detailed, comprehensive information: Include size, material, color, origin, usage instructions, etc.
- Highlight the product's advantages and benefits: Help customers understand more about the product and why they should choose yours.
- Use easy-to-understand, engaging language: Avoid overly technical jargon and create a sense of closeness with customers.
- Distribute information logically: Help customers easily grasp important details.
3. Neglecting Customer Care Activities
Mistake: Not responding to customer messages or replying slowly, lacking enthusiasm, and not addressing all customer inquiries.
How to fix:
- Always be online, reply to messages promptly: Create a good impression with customers and show professionalism.
- Address all customer inquiries: Help customers understand the product better, leading to purchase decisions.
- Implement promotional and customer appreciation programs: Foster customer loyalty and encourage repeat purchases.
4. Not Running Ads to Reach Potential Customers
Mistake: Simply posting products without running ads, thus not reaching many potential customers.
How to fix:
- Learn and use Shopee's advertising tools: Shopee offers many effective advertising methods such as Shopee Ads, Shopee Live, Affiliate...
- Identify the right target audience: Direct ads to the right customer groups interested in your products.
- Research keywords, optimize ad content: Attract customers' attention and increase the click-through rate on ads.
5. Poor Inventory Management, Late Deliveries
Mistake: Not updating inventory quantities, leading to order cancellations due to stockouts. Late deliveries due to not understanding Shopee's shipping process.
How to fix:
- Always update inventory quantities: Ensure you always have enough products to serve customers.
- Understand Shopee's shipping process: Pack products carefully and hand them over to the shipping unit on time.
- Use reputable shipping services: Ensure products are delivered to customers quickly and safely.
Do you want to run a more effective business on Shopee and avoid unnecessary mistakes? Let Ecomax accompany you! Contact Ecomax today for free consultation.