In the increasingly competitive world of e-commerce, advertising on Shopee has become an indispensable tool to get your products to potential customers. However, before starting an advertising campaign, there are three important steps you need to take to ensure optimal effectiveness. Let's explore these preparatory steps!
1. Research and Identify Key Keywords
The first and most crucial step is to identify the main keywords that customers frequently use to search for your products. This is the foundation for your entire advertising strategy on Shopee.
- Use Shopee's search bar to discover popular keywords.
- Prioritize selecting the keywords that are the most "relevant" to your store.
- Optimize product names by naturally incorporating these keywords.
Note: Don’t forget to consider the competition level of each keyword to assess your store’s competitive capability.
2. Analyze Search Data
Once you have an initial list of keywords, the next step is to analyze their search volume in detail:
- Use Excel or Google Sheets to track and analyze the search volume for each keyword.
- Utilize Shopee’s advertising tools to check the effectiveness of each keyword.
- Carefully note the related keywords suggested by Shopee.
This will help you understand customer search trends better and adjust your advertising strategy accordingly.
3. Use Professional Tools to Filter Keywords
Finally, to obtain a high-quality set of keywords, use professional tools:
- Leverage Google Adwords, Keyword Tool, or Google Trends.
- Explore the search tools of other e-commerce platforms like Lazada, Tiki to get a comprehensive view of the market.
- Filter and select about 200 of the most relevant keywords for your products.
By using these tools, you can gauge the market scope and select the keywords with the highest potential.
Conclusion
Thorough preparation before running ads on Shopee is the key to optimizing your budget and increasing campaign effectiveness. By following the three steps above, you have laid a solid foundation for your advertising strategy.
This process can be complex and time-consuming, especially for beginners. If you don't want to spend too much time optimizing ads, let Ecomax support you. With a team of experienced experts, we provide Shopee ad optimization services to help you:
- Save time and effort in keyword research.
- Optimize your advertising budget.
- Increase conversion rates and sales.
Contact Ecomax today for a free consultation!