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Start a phone accessories business on e-commerce (beginner's guide)

January 3, 2024 by
Start a phone accessories business on e-commerce (beginner's guide)
Ecomax JSC

Are you looking to start an online business selling phone accessories? Well you've come to the right place!

Selling phone accessories online is a great way for beginners to start an e-commerce business. The market is huge and growing every day. People always need new cases, screen protectors, chargers, and more for their phones.

In this simple guide, Ecomax will walk you through everything you need to know to get started. We'll explain it all in simple steps that anyone can understand.

Is selling phone accessories a good business idea?

There are a few great reasons why phone accessories make an amazing online product:

  • Demand is massive and growing - Everyone has a phone these days. And everyone needs accessories for their phone constantly. New phone models come out all the time, which creates even more demand!

  • High profit margins - Phone accessories are relatively cheap to source, but can be marked up significantly. Profit margins of 100-200% are common.

  • Products are small and easy to ship - Things like phone cases and screen protectors are small and lightweight. This makes shipping and fulfillment super easy and affordable.

  • Fast inventory turnover - Popular phone accessories sell extremely fast. You can turn over your inventory many times per year, which means more profit!

So in summary, phone accessories hit that sweet spot of high demand, great profit margins, easy shipping, and fast turnover. It's the perfect recipe for e-commerce success!

How to source profitable phone accessory products?

Once you've decided to sell phone accessories, the next step is finding profitable products. Here are some tips:

  • Look for accessories for the most popular phone models. iPhone and Samsung Galaxy accessories have the biggest markets.

  • Screen protectors, phone cases, chargers, adapters, and wireless headphones are proven top sellers.

  • Find inexpensive products with good reviews from suppliers like Alibaba, AliExpress, or DHGate.

  • Make sure your supplier can provide wholesale pricing at low minimum order quantities.

  • Look for products with good profit margins. Aim for 100% markup or more before costs.

  • Order samples to check product quality yourself before committing to a large order.

The goal is finding quality products people want at low wholesale costs. This creates the profit margin cushion you need to successfully sell online. Don't compromise on product quality though.

How to market and sell phone accessories?

Okay, you've found some great products to sell. Awesome! Now you need to actually market them and make sales. Here are some powerful tactics that work:

1. Leverage social media: Platforms like Facebook and Instagram are amazing for marketing phone accessories. Run promotions, advertise, and display your products creatively. Use hashtags like #phoneaccessories to tap into big audiences.

2. Optimize for mobile: Most of your traffic will be from mobile devices. Ensure your e-commerce site or listings are mobile-friendly. Focus on the mobile experience.

3. Run PPC ads: Google search ads can quickly and efficiently drive targeted traffic interested in phone accessories. Other platforms like Facebook ads work too. Start small and test.

4. Promote on marketplaces: List your products on marketplaces like Amazon, eBay, Etsy, etc. The built-in traffic will result in sales. Read their seller guides.

5. Offer discounts: Strategic promotions, sales, coupons, bundle deals etc. are proven to boost conversions. Everyone loves a bargain on phone accessories!

6. Write SEO content: Quality blog posts and other content can improve your search rankings and attract organic traffic. Answer audience questions.

7. Build an email list: Email lists let you market directly to buyers over and over. Offer an opt-in incentive like a discount code. Send regular updates and offers.

8. Run giveaways: Contests and free giveaways create buzz and attract new potential customers. Partner with influencers for maximum impact.

9. Focus on reviews: Positive reviews drive credibility and social proof. Make reviewing your products easy. Follow up with happy customers.

The right marketing mix will depend on your products, brand and budget. Test different tactics and double down on what converts best. Reviews, referrals and repeat business will grow over time.

Tips for running your phone accessory business

Here are some additional tips for making your phone accessory business a success:

  • Provide excellent customer service - Quickly respond to questions and resolve issues. Aim for same day responses. This earns you loyal repeat customers.

  • Leverage dropshipping - Dropshipping through platforms like Oberlo or AliExpress lets you sell without holding inventory. Perfect for e-commerce beginners.

  • Automate order fulfillment - Tools like multi-channel listing software can save you tons of time. They automatically sync orders, inventory counts, shipping status, etc. across all your connected sales channels. Super handy!

  • Analyze your data - Pay attention to best selling items, profitable traffic sources, conversion rates. Double down on what works.

  • Reinvest profits to grow - Continue pouring profits back into inventory, marketing, automation tools, etc. Growth compounds fast when scaled up properly.

  • Stay organized - Keep all your procedures and checklists written down. Document your processes as you go. This keeps everything running smoothly as you grow.

  • Outsource tasks - Hire freelancers to handle time-consuming tasks that fall outside your expertise, like photography, bookkeeping, web design, etc. Focus on your strengths.

We know this seems like a lot of information, but just take it step-by-step. Getting an online business up and running just takes consistent work over time. Don't get overwhelmed!

The phone accessory niche is the perfect place for e-commerce beginners to get their feet wet. You've got this!

Ready to get started selling phone accessories?

We hope this simple guide has shown you that starting an online phone accessory business is totally doable!

The key steps are:

1. Finding hot products that will sell

2. Setting up your e-commerce platform

3. Driving traffic and sales using marketing strategies

4. Providing great customer service

5. Automating and optimizing your systems

Our e-commerce agency Ecomax can help with all of these steps. We've helped hundreds of clients successfully launch and grow their online businesses.

Our experts can set up and manage the e-commerce store for you, so you can focus solely on customer service and marketing. We'll handle sourcing, inventory, order processing, shipping, returns - everything!

Get in touch with Ecomax for a free consultation. We'll review your business goals and put together a game plan to start selling phone accessories profitably.

You really can build a successful online store in just a few weeks with our support. What are you waiting for? Let's crush it in the phone accessory niche together!

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