In the fiercely competitive landscape of Shopee's e-commerce platform, optimizing sales strategies to boost revenue is the top priority for every seller. To capture this trend, Shopee has introduced various new features to support sellers, one of which is the Special Promotion Feature for Creators. So, what is this feature, what are its benefits, and should you use it to drive your sales? Let’s analyze!
1. What is the Special Promotion Feature for Creators?
The Special Promotion Feature for Creators is a tool that allows sellers to set exclusive discounted prices (Live-Only Prices) for one or more products dedicated to specific KOLs (Key Opinion Leaders) they choose.
Example:
You sell product X and collaborate with 3 KOLs: A, B, and C. You can set up:
- KOL A: Live-Only Price at 300,000 VND
- KOL B: Live-Only Price at 350,000 VND
- KOL C: Live-Only Price at 200,000 VND
⚠️ Note:
- You can set different prices for different KOLs.
- You cannot set multiple prices for the same KOL.
- This feature is currently available to a select number of users.
2. Benefits of Using the Special Promotion Feature for Creators
- Enhance collaboration with KOLs: Setting exclusive discounted prices for each KOL motivates them to promote your products more enthusiastically, thereby increasing the potential reach to prospective customers.
- Optimize conversion rates: Attractive exclusive prices from KOLs can encourage viewers to make a purchase during the livestream, significantly boosting sales.
- Easy management and measurement: This feature allows you to track the sales performance of each KOL based on the set prices, enabling you to make appropriate adjustments for future campaigns.
3. Should You Use the Special Promotion Feature for Creators?
Despite its numerous advantages, the decision to use this feature depends on several factors, such as:
- Budget: You need to consider the discount rate for KOLs to ensure profitability for each product.
- Choosing the right KOL: Having a large following does not necessarily translate to high sales efficiency. You need to select KOLs whose audience matches your product demographic.
- Overall business strategy: This feature should be combined with other advertising and promotional campaigns for optimal effectiveness.
Conclusion:
The Special Promotion Feature for Creators is a potential tool to help sellers increase their revenue on Shopee. However, to effectively utilize this feature, you need a well-thought-out business strategy and a deep understanding of the market.
Contact Ecomax today for strategic consultation on developing your store effectively on Shopee!