Today, e-commerce is a potential-filled playground for businesses and individuals who want to venture into online selling. Shopee, one of the leading platforms, opens a great opportunity to increase revenue through product advertising. But how can you effectively advertise without a large budget? Let's discover the secret to achieving billion-VND revenue with ad bids under 1K along with Ecomax - your powerful ally on your journey to success on Shopee.
Prepare for the Mega Sale
Before each "Mega Sale", meticulous preparation is the key to success. First, you need to prepare a list of target keywords - including those you have not advertised yet. Do not forget to top up your advertising account sufficiently and especially maintain your "health" - get enough sleep to be in the best mood to manage your campaign.
Divide Time for Bidding
Time is an important element in the bidding strategy. You need specific time division to adjust the bid accordingly.
Timing and Actions
- 23h before Mega Day - 2h on Mega Day: Increase your bid to ensure your product can appear in a high position on search pages.
- After 2h: Reduce the bid if necessary, as clicks tend to decrease at night.
- 6h - 9h on Mega Day: Ensure the bid is increased if you have reduced it during the 2 AM slot.
- 9h - 23h on Mega Day: Closely monitor the advertising campaign and adjust as necessary.
- 23h on Mega Day - 1h after Mega Day: Turn off ineffective advertisements and lower the bid to avoid a surge in CIR.
Techniques and Strategies
Everyone running ads will have their techniques and strategies. We usually advertise for all products and don't turn them off even when the CIR exceeds the acceptable threshold. The goal is to increase traffic and test new products.
Improvements and Perfections
There's no universal formula for everyone. The important thing is to identify the problems in your campaign, and gradually improve the CIR from 20% down to 15%, 10%, and finally below 5%.
Conclusion
All you need is experience, patience, and support from professional partners like Ecomax. We provide optimized advertising solutions to help you manage campaigns more effectively and maximize the profits from your ads on Shopee.
Are you ready to boost your revenue with Ecomax? Contact us today for support and begin your growth journey!