Have you ever admired the beautiful bowls, trays, and decor items made from lacquerware? With its smooth glossy finish and intricate designs, lacquerware makes for gorgeous home decor accessories and serveware.
If you have an eye for beautiful lacquerware items, starting your own e-commerce business selling these could be quite lucrative! Selling lacquerware bowls, trays, plates, and decor items on e-commerce sites is easier than you think.
In this post, we will explain step-by-step how you can start your own successful lacquerware e-commerce business on sites like Shopee, Lazada or TikTok Shop. Even with no prior experience, you can get up and running quickly!
Why sell lacquerware?
Lacquerware is a hot seller for several reasons:
It's very visually appealing with its shiny, glossy finish and colorful designs. The handpainted patterns are unique works of art.
Lacquerware is lightweight and durable. It's made from wood or bamboo coated with many layers of lacquer. This makes it strong, water-resistant and long-lasting.
It works great as home decor and tableware. The bowls, trays, tea sets, coasters etc. liven up any space.
Lacquerware has cultural significance in Vietnam and Asia, so it attracts many buyers who want an exotic decor item.
There is growing demand for lacquerware abroad too as more people discover its beauty.
So lacquerware products are always in demand! Selling them online lets you tap into a huge market.
Step 1: Find reliable lacquerware suppliers
The first step is finding good suppliers for quality lacquerware items at wholesale prices.
Some places to look for suppliers:
Lacquerware villages like Phu Vinh village, Chuong village etc. where artisans make lacquerware items. Visiting these villages lets you find suppliers directly.
Large lacquerware manufacturers who produce these items in bulk.
Vietnamese trade fair exhibitions where you can meet lacquerware sellers and producers.
Online B2B platforms like Alibaba, Globalsources etc. which connect you to Vietnamese lacquerware exporters.
Things to look for in a supplier:
High quality lacquerware products using natural materials and good lacquer coating.
Unique, appealing designs in the bowls, trays, tea sets etc.
Wholesale prices and minimum order quantities that suit your budget.
Responsiveness to queries and customization requests.
Ability to deliver orders on time.
Having reliable suppliers is crucial, so research thoroughly and order samples before deciding on suppliers.
Step 2: Choose an e-commerce platform
Popular e-commerce platforms in Vietnam include:
Shopee - Very high traffic, attractive features like free shipping, integrated payment and logistics.
Lazada - Also gets good traffic. Lots of promotions and marketing tools.
TikTok Shop - Leverage TikTok's huge userbase. Features like live-streaming help attract buyers.
Evaluate platforms based on:
Number of active users/traffic in Vietnam
Commission rates and other fees
Logistics and payment integration
Marketing and promotional options
User experience and interface
We recommend Shopee or Lazada to start. TikTok Shop is good too once your business grows. Sign up for a seller account on your platform of choice.
Step 3: Set up your e-commerce store
Follow these tips to create a high-quality e-commerce store:
Choose an easy to remember, professional store name related to lacquerware or home decor.
Write an informative store description highlighting your lacquerware products' quality, designs and craftsmanship.
Upload high quality photos showing your products' colors and patterns clearly.
Fill detailed product titles, descriptions and attributes like materials, sizes, uses etc.
Set competitive prices in line with customer expectations and market rates. Offer discounts.
Select the most suitable product categories and settings during store setup.
Enable payment methods like bank transfers, e-wallets, cash on delivery etc.
Integrate a shipping provider like GHN, Viettel Post etc. to enable fast delivery.
A visually appealing, informative store builds customer trust and boosts sales! Spend time setting it up properly.
Step 4: Market your store and attract customers
Simply listing your products is not enough. You need to actively promote your e-commerce store with smart marketing strategies:
1. Run promotions and campaigns
Platforms like Shopee and Lazada provide promotional tools to boost visibility:
Offer store vouchers, bundle deals and price discounts to attract buyers.
Participate in seasonal sales like 9/9 sales, 11/11 sales with big discounts.
Opt for paid advertising like sponsored products or brand ads.
Join flash sales and land exclusive brand vouchers.
2. Engage customers on social media
Create social media accounts for your store. Share images/videos of your products and interact with potential buyers. Run contests, giveaways etc. to gain followers. TikTok and Instagram are great platforms to showcase your lacquerware products attractively.
3. Build positive reviews
Encourage happy customers to leave good ratings and reviews for your products. This builds trust and social proof. Offer incentives like discounts for buyers who leave reviews. Reply promptly to any negative reviews.
4. Retarget potential buyers
Remarket your products via ads to visitors who browsed your store. This brings back potential buyers and increases conversions.
Step 5: Provide excellent customer service
Delivering excellent service keeps customers happy and builds loyalty for repeat business:
Respond quickly to buyer queries and address any concerns. Be friendly!
Offer fast shipping with tracking details. Upgrade to expedited delivery if possible.
Have a hassle-free returns policy and accept returns gracefully.
Follow up with customers after delivery to check satisfaction levels.
Reward loyal customers occasionally with discounts or small gifts.
Your lacquerware e-commerce venture will thrive if you focus on serving customers well! This helps gain positive word-of-mouth too.
Summary - Get started now!
Selling beautiful lacquerware bowls, serveware and decor on e-commerce sites is a great business idea that can be quite profitable.
Follow the steps covered in this post:
Find reliable suppliers of quality lacquerware items
Select the best e-commerce platform
Set up an appealing online store
Use smart marketing strategies to attract and retain customers
Wow customers with excellent service
Starting small, you can slowly build a thriving lacquerware e-commerce brand!
There will be challenges like managing inventory, scaling up etc. But be persistent and keep learning. You've got this!
We hope this post has inspired you to embark on your own e-commerce journey selling gorgeous Vietnamese lacquerware products to the world!
Let us know if you start your own lacquerware store. We'd be happy to assist you with any e-commerce services or solutions at Ecomax!