Are you looking for awesome ways to promote your online store selling plates, bowls, cups, and ceramic cookware? Promoting your store is super important if you want lots of sales. In this post, Ecomax will explain 10 amazing ways to get more customers and sell more dishes and pots.
1. Run contests and giveaways
One of the best ways to promote your store is by running fun contests and giveaways. You can have customers share a post, tag friends, or answer a question to enter. Then pick 1-3 winners to receive free products. People love free stuff so contests get lots of attention! Make sure to promote the giveaway on social media and your store.
For example, you can do a "Tag 2 Friends" giveaway. Fans tag friends for a chance to win. This spreads word about your store. Or do a contest where people post pics of meals made in your cookware. Contests and giveaways get people excited about your store!
2. Offer limited edition products
Limited edition, or short-time offers make customers want to buy quickly before they're gone. Create special edition tableware or cookware in cool new colors or designs. Or do bundled sets with a discount. Promote these on social media and your store homepage with countdown timers.
Limited offers create urgency and buzz. People will share the deals with friends so it promotes your store. Make sure to limit quantities so the special products sell out fast. Limited edition deals make people visit and buy from your store more often.
3. Collaborate with influencers
Collaborating with popular social media influencers related to cooking, baking, home, and lifestyle is a great way to promote your products to new audiences. Give influencers free products or discounts to feature in posts, stories, and videos.
Their followers will see your awesome plates, cups, and pots. Provide promo codes or links so it's easy for followers to find and buy your products after seeing them featured by an influencer. The right influencer collaboration can bring lots of awareness and sales!
4. Run retargeting ads
Retargeting ads target people who already visited your online store with ads as they browse other sites. This reminds people about your store and prompts them to come back and make a purchase. Retargeting works super well when someone views a product but doesn't buy right away.
Ads with that product photo or offer will appear while they surf online. For dishes and cookware, show ads with great product photos and captions like "Come back and get this set!". Retargeting keeps your store top of mind so shoppers return and buy.
5. Encourage customer reviews
Product reviews and ratings boost sales a lot! After a purchase, politely ask happy customers to leave you a positive review. Offer a discount code as incentive to take a minute and leave feedback.
Happy reviews assure new visitors your products are great. Star ratings also help you rank higher in search results. Make leaving reviews easy with review forms or links on your order confirmation page and in follow up emails. The more reviews the better, so keep politely asking happy customers!
6. Run Facebook and Instagram ads
Facebook and Instagram ads allow you to target your promotions to very specific audiences interested in home, cooking, tableware, etc. You can run all types of ads from photo and video ads to catalogue and collection ads.
Test different audiences, products, captions, videos, and prices to see what content and offers perform best. Use call-to-action buttons like "Shop Now" to direct people to purchase. Facebook and Instagram provide detailed analytics so you can see what works and improve your ads. Ads also spread awareness about your store to new audiences.
7. Send email campaigns
Email marketing campaigns are a great way to promote new products, sales, and more to subscribers. Send emails when you have new tableware lines or limited edition cookware.
Make your emails fun and friendly with great photos, clean design, and clear calls-to-action. Send new subscriber welcome emails and abandoned cart reminders too. Use email to build relationships, share updates, and drive repeat sales. Services like MailChimp make it easy to design and send great emails.
8. Offer free shipping or discounts
Everyone loves a deal! Promotions like free shipping or 25% off are great for getting more sales and attention. Make offers for signing up for emails, referring friends, or spending a minimum amount. "Spend $50, get free shipping!" or "Refer a friend and you both save 15%!"
Time promotions around big sales events or holidays. Limit the number of uses per customer. Free shipping and discounts attract buyers and help increase average order size since people are more likely to buy extra products.
9. Run a loyalty program
Loyalty programs reward repeat customers with perks and discounts the more they spend. Points, tiers, or coupons keep shoppers coming back for more. Loyalty members feel special and valued.
Loyalty programs work great for stores selling home goods and tableware that need regular replenishing. Make it easy to join and offer $5 off after the first purchase, 15% off after spending $200, free gifts at certain point tiers. Share member-only sales and extras. This builds lasting relationships between you and your customers.
10. Optimize your mobile experience
Make sure your online store looks amazing on phones! Over half of shopping traffic is from mobile. If your site is slow, awkward, or hard to navigate on mobile, you'll lose sales.
Optimize product photos, navigation, checkout, etc. for mobile. Ensure fast load times as cell service can be spotty. Double check forms are easy to use on small screens. Send abandoned cart reminders since it’s easy to exit on a phone. Building a mobile-friendly store allows you to connect with customers anywhere!
Whew, that was a lot of epic ways to promote your tableware and ceramic cookware store! Contests, influencers, retargeting, reviews, ads, emails, deals, loyalty programs, mobile optimization - try these marketing tactics and watch your sales take off!
Contact us if you need help to set up your ecommerce store!