Shopee is one of the most vibrant e-commerce platforms in Vietnam, attracting millions of users daily. With such potential, Shopee advertising has become an indispensable tool for sellers to effectively reach potential customers. However, not all categories are allowed to advertise freely on Shopee.
This article will highlight the Top 5 categories restricted from advertising on Shopee and introduce you to optimal solutions to keep your advertising campaigns continuously running on Shopee.
1. Health Supplements & Wellness Products:
Why are they restricted? This category directly affects consumers' health, thus Shopee strictly controls advertising to ensure safety and avoid misleading advertisements that can cause panic.
Common restrictions:
- Requires product declaration approval from the Ministry of Health.
- Limits the use of images of patients or before-and-after comparison images.
- Strictly reviews advertising content, avoiding exaggerated claims about benefits.
2. Cosmetics & Beauty Care:
Why are they restricted? Similar to health supplements, cosmetics directly impact a user's appearance and health, requiring advertisements to be honest and transparent.
Common restrictions:
- Requires certification from the Ministry of Health or relevant authorities.
- Limits the use of overly edited before-and-after images of models.
- Prohibits the advertisement of unverified products like mixed creams.
3. Medications:
Why are they restricted? Medications are particularly sensitive items; unauthorized use can be dangerous. Shopee completely bans the advertising of prescription drugs.
Common restrictions:
- Allows advertising only for non-prescription drugs and approved health supplements.
- Advertising content must match the information on the product packaging.
4. Products Prone to Misunderstanding:
Why are they restricted? To protect consumers, Shopee limits advertisements for products that can easily be misunderstood as genuine or authentic items.
Common restrictions:
- Counterfeit or imitation products of famous brands.
- Products with illustrative images that do not match the actual product.
- Products with names similar to major brands.
5. Content Violating Legal & Cultural Norms:
Why are they restricted? Shopee operates in Vietnam, thus it must comply with Vietnamese laws and cultural norms.
Common restrictions:
- Prohibits advertising items that are banned by law.
- Advertising content must not be offensive or contrary to cultural norms.
Don't Let Your Ads Get "Turned Off" - Let Ecomax Accompany You!
Understanding the advertising regulations and restrictions on Shopee is crucial for the success of your campaigns. However, continuously updating Shopee's policy changes and optimizing ads for effectiveness is no simple task.
Recognizing these challenges, Ecomax - a professional Shopee ad optimization service provider - will be your trustworthy companion.
With Ecomax, you will receive:
- Effective Shopee ad strategy consultation: Build campaigns tailored to your category, budget, and goals.
- Keyword and ad content optimization: Reach the right potential customers and increase order conversion rates.
- Campaign management and tracking: Detailed and transparent advertising performance reports.
- Continuous updates on Shopee policies: Ensure your ads always comply with the latest regulations.
Contact Ecomax now for free consultation and experience professional Shopee ad optimization services!