Introduction
What Is TikTok?
TikTok is one of the fastest-growing social media platforms today, attracting millions of users with its creative and diverse short video content. With its strong viral potential, TikTok has become a fertile ground for advertisers to reach potential customers.
The Importance Of Compliance With TikTok's Policies
Compliance With TikTok’s Advertising Policies Is Extremely Important To Help Businesses:
- Ensure brand safety in the online environment.
- Avoid the risk of ad removal, account suspension, or other penalties.
- Build a professional and reputable brand image in the eyes of consumers.
TikTok's Advertising Policy
TikTok’s Advertising Policy Is Built On The Following Principles:
- Respect for Users: Protect personal information, avoid discrimination and respect users' privacy.
- Child Protection: Strictly prohibit advertising products/services that are inappropriate for children under the specified age.
- Ensuring Safe Content: Prohibit advertisements with violent content, racism, incitement to violence, or violation of public morals.
Prohibited Advertising Content
TikTok Strictly Prohibits The Following Advertising Content:
- Content that violates current laws of Vietnam and international laws.
- Content that is offensive, defamatory, threatening, or hateful.
- Pornographic, nude, or sexually suggestive content.
- Fraudulent, deceptive, or misleading content.
- Content that infringes on copyrights or intellectual property of others.
Globally Banned Advertising Industries
To Ensure A Healthy And Safe Online Environment For Users, TikTok Bans The Advertising Of The Following Industries:
- Tobacco and E-cigarettes Products: Including traditional cigarettes, cigars, chewing tobacco, e-cigarettes and related products.
- Alcoholic Beverages: Including beer, wine, spirits and other alcoholic drinks.
- Sexual Products and Pornography: Including sex toys, pornographic content and related products/services.
- Gambling and Betting Services: Including football betting, online card games and other forms of gambling.
- Addictive Substances (Drugs, Stimulants): Including drugs, marijuana, ecstasy and other illegal stimulants.
- Spyware Applications: Apps designed primarily for tracking or monitoring others without their consent, including but not limited to spyware software, secret location
- Weapons and Weapon Components: Content suggesting the purchase, sale, or trade of guns, weapon accessories/components, ammunition, explosive weapons, or instructions on how to manufacture them.
Industries Banned From Advertising In Southeast Asia:
- Cryptocurrencies: Advertising of cryptocurrencies, cryptocurrency exchanges, brokerage services for cryptocurrencies, e-wallets, ICOs (Initial Coin Offerings) and any form related to cryptocurrencies.
- Random Boxes: Advertising of random reward boxes in games, applications and similar forms.
- Sexual Enhancement Products or Devices: Advertising of sex toys, aphrodisiacs and any products/devices with sexual enhancement functions.
- Cosmetic Surgery: Advertising of cosmetic surgery services and related products.
Industries With Restricted Advertising On TikTok:
Besides completely banned industries, TikTok also applies restrictive advertising policies to certain industries such as:
- Financial Services: Must strictly comply with laws and regulations regarding advertising financial services.
- Beauty and Health Care Products and Pharmaceuticals: Be cautious with advertising content to avoid misleading claims about product efficacy.
- New Technology Products: Ensure the accuracy of information and the origin of the product.
- Dating Applications: Must comply with TikTok's community guidelines and terms of service.
- Games: Age restrictions apply and advertising of games with violent or obscene content is prohibited.
- Contraceptive Products: Be culturally sensitive and do not advertise to minors.
- Stocks/Trading: Provide transparent information and avoid deceptive content.
Conclusion
Understanding and complying with TikTok's advertising policies is crucial for optimizing and sustaining the effectiveness of advertising campaigns. By mastering the regulations and being aware of the restricted and banned industry categories, businesses can confidently implement TikTok advertising campaigns safely and effectively, while simultaneously building a reputable brand image in the eyes of consumers.
Contact Ecomax today for detailed consultation on effective TikTok advertising solutions tailored to your needs!