Running vouchers is a great way to get more sales and attract new buyers on Shopee. But with so many voucher types available, how do you know which ones work best? As an e-commerce agency helping sellers succeed on Shopee, we've tested all the different voucher types out there. In this post, I'll share the top 3 voucher types that can easily double or triple your sales on Shopee.
These voucher tips are perfect for you as a Shopee seller looking to take your business to the next level. I'll explain each voucher type using simple examples and actionable advice you can implement right away. Let's boost your sales today!
1. New User Vouchers - Attract First-Time Buyers
New user vouchers target customers who are new to your Shopee store. For example, you can offer a 50% discount voucher for any first-time buyer in your store. This attracts new customers to try your products for the first time. Once they have a good first purchase experience, new buyers are likely to come back again and buy at regular price. The key is giving new users a deal that's tempting enough to get them to make their very first purchase. A discount of 30% to 50% off will usually do the trick. You can set a minimum spend requirement like "50% off for new users spending $20 and above."
Pro Tip: Limit the voucher to one-time use per customer. This avoids having the same buyer using your new user voucher repeatedly.
2. Store Vouchers - Reward Loyal Customers
Store vouchers apply to your entire store rather than specific products. For example, you can offer a sitewide voucher like "15% OFF Storewide" or "Get $5 off when you spend $50+." These vouchers reward your loyal repeat customers and give them an incentive to keep buying from your store. The great thing about store vouchers is they boost overall store sales, not just individual products. Customers need to browse your store and add items to cart to meet the minimum spend. This results in higher order values and cart size.
Pro Tip: Make your store voucher valid for a short time like 3-5 days. The urgency prompts buyers to shop quickly to redeem the deal.
3. Bundle Deal Vouchers - Increase Order Value
Bundle deal vouchers let customers get a discount when they buy multiple items together. For example, you can offer:
- "Buy 2 Get 20% Off"
- "Buy 3 Get 40% Off"
This encourages customers to buy more items in one order to maximize their savings. Instead of buying just one thing, buyers will add 2 or 3 products to their cart to enjoy the bundle deal. This directly increases order values, revenue, and profits for your Shopee store.
Pro Tip: Combine your bundle deal voucher with free shipping with minimum spend to further boost order value.
Optimize Your Voucher Strategy in 5 Steps
Now that you know the top 3 voucher types for Shopee, here is a simple 5-step checklist to optimize your voucher strategy:
Step 1: Plan Your Voucher Calendar
Schedule your vouchers in advance so you always have an ongoing promotion. Plan which vouchers you'll run each week or month.
Step 2: Announce Your Vouchers
Let shoppers know your vouchers are coming. Post voucher announcements on your Shopee store page, social media, or email list.
Step 3: Run Your Targeted Vouchers
Launch your vouchers one by one. Use the right voucher for your goal whether it's getting new users, repeat sales, or bigger order values.
Step 4: Monitor and Tweak
See which vouchers perform best by monitoring sales and voucher usage reports. Fine tune your future vouchers based on results.
Step 5: Remind and Retarget
Keep reminding shoppers to take advantage of vouchers close to expiration. Retarget shoppers who didn't use vouchers to try again.
Case Study: Vouchers Increased Sales by 230%
Just to give you a real example, one of our Shopee seller clients launched a new voucher strategy using the tips above.
In the first month they ran:
- 50% Off New User Voucher
- 20% Off Storewide Voucher
- Buy 2 Get 25% Off Bundle Deal
This triple voucher combo increased their sales by 230% month-over-month!
The new user voucher attracted tons of first time buyers and helped acquire new customers. The storewide voucher drove repeat sales from existing shoppers. And the bundle deal voucher boosted order values with multiple items per order.
Together, these 3 voucher types can skyrocket your Shopee sales too.
Partner with Ecomax to Scale Up Your Shopee Store
I hope this post helped you learn the top voucher types that actually work to increase sales and customers on Shopee. Running an optimized voucher strategy takes time, effort and constant testing. As your ecommerce partner, Ecomax can help manage your Shopee voucher campaigns and all other aspects of your store. Our team of Shopee experts will handle everything from store setup to product listings to marketing and promotions. Get in touch with us today to discuss how we can 5x your Shopee sales. Our ecommerce solutions and years of marketplace experience can take your business to the next level.
Let's chat and see how we can help maximize your success on Shopee!