Introduction
Selecting the right product images is a crucial factor that helps your product stand out and attract customer attention on e-commerce platforms like Shopee and TikTok Shop. In this article, we will explore how to choose and optimize product images to enhance your chances of successful sales.
1. General Requirements For Product Images On Shopee
Image Quality
Product images need to be clear and detailed, facilitating customers in identifying and evaluating the product. Images should have a high resolution to avoid blurriness when zoomed in.
Authentic Product Images
Shopee requires at least one real image of the product taken by the seller. In this image, the actual product should occupy at least 40% of the total image area. This increases the product's credibility and minimizes the risk of customers receiving items that do not match the description.
Language On Images
The language used in the image backgrounds must be Vietnamese, not a foreign language. This helps customers easily understand and access product information.
No Disturbing Elements
Images must not contain disturbing elements that could be uncomfortable for viewers. This helps create a pleasant and friendly shopping experience for customers.
2. Product Image Requirements For TikTok Shop
Image Formats
TikTok Shop allows image formats such as jpg, bmp, or png. A maximum of 09 images can be uploaded in one listing. Images should be optimized for display on mobile devices, which are predominantly used by customers to access TikTok Shop.
Optimizing Images To Increase Conversion
Product images on TikTok Shop need to be eye-catching and clearly show the standout features of the product. You can use color and lighting effects to highlight the product but avoid overusing these effects to maintain authenticity.
3. Strategies To Optimize Product Images
Combining Images And Product Descriptions
The combination of images and product descriptions should be harmonious and consistent. Images should accurately reflect the product description to avoid misleading customers.
Utilizing Support Tools
Use photo editing tools to improve image quality. Tools like Photoshop and Lightroom can help you adjust lighting, colors and remove minor flaws on the product.
Taking Photos At Multiple Angles
Taking photos of the product from different angles helps customers have a comprehensive view of the product. Common angles include: overall shot, close-up details and in-hand or in-use shots.
Conclusion
Choosing and optimizing product images is a crucial step to enhance the success rate of your sales on Shopee and TikTok Shop. Always ensure that your images are clear, detailed and truthful.
If you need professional support, you can use Ecomax's product optimization services to enhance your business effectiveness. Let Ecomax help you create professional and attractive product images, improving the shopping experience for your customers. Contact us today for detailed consultation!