Introduction
Hey sellers! Do you sell on Lazada? As one of Southeast Asia's biggest online marketplaces, there are always new things happening on Lazada that sellers should keep up with.
In this post, I'll discuss 10 awesome trends and updates on Lazada that you need to know as a seller. Knowing these will help you stay ahead of the competition and maximize your sales and profits!
Livestreaming is getting crazy popular
Livestreaming shopping is blowing up on Lazada. During Lazada's 9.9 sale event in 2019, there were over 1,200 hours of livestreams!
And it's not just Lazada doing the livestreams - they are inviting sellers, brands and influencers to host livestreams too.
Why are livestreams so popular? Because they create excitement and urgency for shoppers to buy. Viewers can purchase the products being showcased right in the live video.
As a seller, you should try going live on Lazada. Engage with shoppers in real-time and get more sales!
Lazada has its own influencer marketing platform
Influencer marketing is a big opportunity on Lazada that sellers should leverage.
Lazada has its own influencer marketplace called Lazada Ambassador. It connects sellers with Lazada certified influencers to promote your brand and products.
The platform makes it super easy to:
- Browse influencers and check their engagement stats
- Send collaboration requests
- Monitor campaign performance
Ambassador influencers can drive tons of high-quality traffic and sales for you. So tap into Lazada's influencer network to boost your reach!
Lazada has created its own logistics company
Say hello to Lazada Express (LEX)!
LEX is Lazada's own logistics company that handles deliveries for Lazada orders. They have a network of over 300 warehouses and hubs across Southeast Asia.
For sellers, LEX provides:
- Faster and more reliable deliveries
- Lower shipping costs
- COD delivery option
This is great news for both sellers and buyers. Make sure to leverage LEX to improve your Lazada shipping!
More shoppers are buying groceries online
Lazada is aggressively growing its LazMall grocery assortment. RedMart features daily essentials while LazFresh offers fresh meat and produce.
Online grocery shopping is accelerating in Southeast Asia. And Lazada is making big moves to own this category.
As a grocery seller, huge opportunities await you on Lazada. Get your products listed on LazMall to tap into surging grocery demand!
Lazada has a huge range of electronic products
Lazada has always been strong in electronics. But lately they have expanded their selection even more.
Hot electronic products on Lazada now include:
- Smartphones and accessories
- Laptops
- Home appliances
- Gaming equipment
For electronic sellers, Lazada should definitely be one of your top sales channels. You simply can't miss out on their huge customer base!
More sellers are using Lazada's ecosystem tools
Lazada makes life easier for sellers by providing a full ecommerce ecosystem.
Their key seller tools include:
- Seller Center app - Manage orders, inventory, shipping
- Logistics - Integrated shipping solutions
- Promotions - Create vouchers and discounts
- Live chat - Talk to buyers in real-time
Using these ecosystem tools helps sellers boost efficiency and sales. Make sure you are tapping into all of Lazada's offerings!
Lazada has special programs for brands
For major brands, Lazada offers exclusive programs like:
- Brand Membership - Get premium account management and insights
- Power Brands - Co-create promotions and events with Lazada
- Milk Program - Help new brands successfully launch on Lazada
These special programs give brands added support and exposure. Brands should look into joining them for a big boost on Lazada!
More customers are buying LazMall products
LazMall is Lazada's collection of authentic brand-authorized products.
Lazada has been adding more brands and improving the shopping experience. This has led to LazMall growth.
For brands and authorized sellers, having your products on LazMall is crucial. It builds trust and sells more!
Make sure your products are on LazMall to reach Lazada's growing brand-conscious shoppers.
Lazada is investing in logistics infrastructure
To enable one-day or same-day delivery, Lazada is ramping up their logistics infrastructure.
Some initiatives include:
- Building more local warehouses
- Using data to optimize inventory and delivery
- Expanding pickup points for faster last mile delivery
Fulfillment is an area of major investment for Lazada. As they expand their capabilities, sellers can capitalize by offering faster deliveries!
Lazada is improving payment options
To make buying seamless for shoppers, Lazada is enhancing payment methods.
Popular payment options now include:
- Buy Now Pay Later - Customers pay in installments over time
- Digital Wallets - Lazada has partnered with ZaloPay, VNPT Money, Momo
- Credit Cards - Installment plans are available for credit card users
By supporting diverse payment options, Lazada makes it easier for more customers to shop. Sellers benefit from higher conversion rates!
Get ahead of the competition by joining Lazada!
As you can see, there are tons of exciting things happening at Lazada across commerce, marketing, logistics and more.
By joining Lazada as a seller, you can ride these trends to turbocharge your ecommerce business. Lazada provides the platform, tools and demand that sellers need to thrive.
At Ecomax, our experts can help you successfully set up and optimize your Lazada store. We offer:
- Store setup - We'll create and enhance your Lazada store
- Product listing - We'll professionally photograph and describe your products
- Marketing - We'll craft promotional campaigns tailored for Lazada
Message us today to discuss how we can help you grow with Lazada! Let's ride the wave of developments on Lazada together.